Social Media is the Modern Newspaper.
72% of consumers discover businesses primarily through social media
90% of consumers shop from the businesses they follow on social media platforms.
So how does this modern newspaper work? Let's take a look at the ladder:
This is a basic ladder of how social media works to tell people about your business (Reach), get them to want what you offer (Engagement), complete the action or purchase (Conversions), and continue as a faithful customer to your business (Sentiment).